Tech-house has overtaken techno as the most popular genre of electronic music – News


According to a recently published activity report presented today at the Ibiza International Music Summit (IMS), tech-house has overtaken techno as the most popular electronic genre.

The report says the genre has overtaken Beatport’s previous sales favorite in 2021, making it the new best-seller.

After holding second place for the past two years, tech-house has officially moved up one spot in the rankings, while house music remains in third place and techno drops back to second place.

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According to the same report, which covers everything from music sales and shares to music industry demand and challenges, amapiano saw an increase in the past year, “exploding globally” in 2021. .

The business report revealed that despite its growth, only three amapiano tracks from 80 added to an official Spotify playlist have been signed to major labels. The genre bypassed most countries, with high search rates in the US, UK and Germany.

The IMS report also shows evidence of the growth of electronic music festivals and clubs, previously valued at $2.5 billion in 2020, up 166% in 2021 – a whopping $1.6 billion.

“The industry is in turmoil. I’ve heard tons of excitement in my interviews with artists, promoters, agents and labels over the past month. Partly because, as predicted last year, electronic music is back,” said report author David Boyle.

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“Led by market share gains in the UK and Germany, we have seen growth in 16 countries as the joy and energy of electronic music accompanies the post-pandemic recovery around the world.

Explored elsewhere, DJ software and hardware rose in value by 14% in 2021 to $1.2 billion, while, for the first time in twenty years, physical sales returned to growth.

Vinyl sales rose 51% in 2021, while CD sales rose 9%, after recovering growth for the first time in 17 years.

Gemma Ross is Mixmag’s Editorial Assistant, follow her on Twitter


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