DUBLIN – (COMMERCIAL THREAD)–The “Video on demand (VOD) in Europe 2021-2024: the new normal” report was added to ResearchAndMarkets.com offer.
The total turnover of the VOD sector in Western Europe will increase steadily from 10,655 million euros in 2020, which was surprising in many ways, to 18,031 million euros in 2024, maintaining an average annual growth still in double digits of 12%.
VOD in Europe: 2021-2024: the new normal is a one-of-a-kind study to understand the major transformations of the content industry and convergence in Europe.
2020 saw SVOD grow at one of the fastest rates on record, with more subscribers added than at any time in history. The acceleration of cord cutting and the shift to video streaming during the pandemic has led to a faster than expected migration to on-demand services globally. So, for the first time ever, more people around the world will pay for online video services than pay TV, and the resulting increase in video streaming spending means online video has become the primary source. in TV and video revenues around the world.
2021 will be the year of the transition to the New Normal, reinforcing all the social and consumption habits that we have experienced in the last 12 months.
A new sector that will see the massive entry of OTT into the content market will be sports. The landscape of football’s Big 5 in Europe (UK, Germany, Spain, Italy and France) will change dramatically in the years to come. VOD, in just 48 months, will drop from 6% of total media rights spending to 24%, or well over € 1 billion.
From next year, more than half of the total football content of the top-level and Champions League will be available to subscribers via broadband services. In this context, sports television rights revenues are expected to reach more than 71 billion euros by 2024 across Europe. The most profitable will remain football rights, which will go from 11 billion euros to 27 billion euros over the period, thanks above all to the rights of the 5 best European leagues and the increasingly massive entry of operators like Amazon and DAZN. If 2018 was the turning point and 2019 the year of expansion, 2020 therefore represents a turning point in the relatively short history of VOD in Europe.
The research report expects the 2020 trend to continue, albeit a bit slower, and lead to a substantial increase in revenue, favoring one particular business model, subscription VOD. As a result, the analyst expects VOD revenues in Western Europe to grow steadily, at an average annual growth rate of 12%.
In terms of market share, TVOD will grow much less, decreasing in importance in the following years. Therefore, in 2024, SVOD will account for 87% of total revenue, while TVOD will represent the remaining 13%.
The impact of COVID-19 on VOD
The pandemic has accelerated the trends of the last year, leading to an increase in the consumption of streaming videos. In particular: the amount of time spent has grown steadily, prompting people who have been at home for long periods of time in confinement to increasingly enjoy home entertainment; on specific categories less inclined to use digital technology, the free trial proposal during the pandemic represented a major incentive to familiarize and get used to VOD services for the first time; as more and more people stayed at home, staring at the screen all day, the peak of prime time shifted with a more even spread over the hours of the day.
As a result, on-demand services gained greater popularity, spreading their influence to all households in Western Europe, reaching the mass market in many countries.
Therefore, the analyst has seen a very steady increase in take-up and hence revenue in 2020, unexpected and unmatched at this point, due to all of the aforementioned trends, as well as the rapid growth of Disney + and others. VOD. services scheduled to launch later this year. Indeed, if 2017 was the year of breakthrough and 2018, 2019 the year of expansion, 2020 represents a turning point in the relatively short history of VOD in Europe.
Looking ahead, over the next three years (2021-2024), the analyst envisions other key factors that will drive the development of VOD: technological innovation (5G, Big Data and Artificial Intelligence); supply side (pay-TV crisis, new offers, strong recovery and incentives for local production); demand side (consumption, social networks, etc.). As a result, paid video on demand will see a further reduction in the differences that still exist within the territories of Western Europe, as VOD will reach the mass market in all countries as early as 2021.
2. Executive summary
3. The post-COVID-19 era: from resilience to growth
- 2021: A period of transition to the new normal?
- Impact of the pandemic on selected sectors
- Telecom (traffic) and video streaming
4. Impact of the pandemic on the VOD industry
- SVOD and TVOD: the definitive switch from broadcast to broadband
5. Sports VOD the game changer
- Market Snapshot
- The VOD Sports market in Europe
- Evolution of the VOD football rights market in Europe
- Great Britain
- Main OTT sports players
6. The video on demand sector in Europe
- Best cases, main players and analysis by country
7. Market forecast
- Revenue from paid on-demand services
- Income from a single transaction: TVOD
- Subscription income: SVOD
- VOD turnover in the main countries: Big 3 (France, Germany, United Kingdom)
- VOD turnover in Other countries
- To be sporty
- BT Sports
- Canal +
- Eleven sports
- google play
- HBO Max
- I am
- Media set
- My Cujoo
- Now television
- Rakuten TV
For more information on this report, visit https://www.researchandmarkets.com/r/glbx83